Communicating unwelcome climate messages, poster @climatparis2015 conference

People from a range of disciplinary and organisational backgrounds discussed how the challenges of ‘high-end’ climate scenarios can most effectively be communicated. Participants suggested that unless the complexity of dealing with the thousands of decisions that might be affected by high-end climate change can be simplified, and the emotional implications are handled sensitively, simply presenting audiences with the prospect of a 4C world is more likely to provoke rejection, fatalism and disengagement than adaptive responses. New forms of communication, with new audiences in new venues are needed, through which unwelcome messages can be conveyed to citizens and decision makers in a more context-specific manner.

HELIX - unwelcome climate messages